The INHERIT Training Course is a 2-credit (50-hour) continuing vocational training course in the cross-fields of experiential tourism product development and digital marketing, heritage interpretation and digital storytelling. The structure of the course includes six modules, or 12 units, each of which combines in-class learning and hands-on field work.

Module 1. Analysis of the resources of the territory

• Unit 1. Natural resource
• Unit 2. Cultural resources

Module 2. Assessment and preliminary selection of territorial resources

• Unit 1. Criteria for analysis and selection of resources
• Unit 2. Rural tourism sustainability: economic, social, cultural, environmental criteria

Module 3. Identification and analysis of territorial services associated with tourism

• Unit 1. Basic services in the tourism value chain
• Unit 2. Specific services that bring added value

Module 4. Analysis of customer profiles for a tourism offer

• Unit 1. What makes a customer profile
• Unit 2. Approaches and tools for customer analysis

Module 5. Training in the structure of guided and interpretation activities (storytelling)

• Unit 1. Guiding
• Unit 2. Heritage interpretation and storytelling

Module 6. Tourism product development

• Unit 1. Product design
• Unit 2. Product branding and marketing

Visit the INHERIT e-learning platform and engage with the course, or download the text versions of the course in English, Bulgarian, Greek, Slovak and Spanish.

In order to support educators in embedding the INHERIT course in VET training offers and implemneting the training with learners, the consortium developed the Syllabus and Trainer's Toolkit. Download the files below to get access to these supporting materials.

INHERIT Syllabus: English, Bulgarian, Greek, Slovak and Spanish.

INHERIT Trainer's Toolkit: English, Bulgarian, Greek, Slovak and Spanish.