The overall objective of the INHERIT project is to enhance capacity of micro and small tourism enterprises and aspiring entrepreneurs in rural areas to create and promote new experiential tourism products based on local heritage interpretation augmented by digital technologies and tools.

The specific objectives are to:

- Develop a 2-credit / 50-hour continuing vocational training course in the cross-fields of experiential tourism product development and digital marketing, heritage interpretation and digital storytelling.

- Develop knowledge and skills of owners and managers of micro and small tourism enterprises and aspiring entrepreneurs in rural areas needed to engage in the process of experiential tourism product development, valorising local natural and cultural heritage and using digital technologies and tools.

- Create a digital portfolio of heritage interpretation stories, “heritage trails” and “thematic quests” that could be experienced in the project partners’ rural areas, forming a basis of experiential tourism products of the given destinations.

- Promote wide dissemination and exploitation of the project results for enhancing travellers’ experience and supporting sustainable development of tourism in natural and rural destinations.